With over 1.09 billion internet users in China - 97.1% of whom are active on social media - leveraging these platforms is crucial for any organisation trying to succeed in China. Yet, navigating this unique social media ecosystem can be challenging. That’s why Sinorbis, in partnership with CBBC, has created The ultimate social media guide to sell in China.
This comprehensive guide explores platforms like WeChat, Little Red Book (Xiaohongshu), Douyin, and more, sharing actionable strategies to help you leverage these key channels effectively across the entire marketing funnel.

• Breakdown of China's key social media platforms including WeChat, Little Red Book (Xiaohongshu), Douyin, Zhihu, Bilibili, Weibo and Dianping.
• Which platforms excel at different stages of the marketing funnel. 
• Examples of how brands have leveraged key channels successfully. 
• Practical advice for maximising engagement and success on each platform.