The China B2B economy has witnessed significant growth in recent years, providing lucrative opportunities for international businesses. However, challenges presented by China’s unique sociocultural environment and digital ecosystem remain, especially during these times of turmoil.
With most large international tradeshows cancelled or postponed, B2B marketers overseas need to reimagine their lead generation strategy for China in order to gain a competitive edge.
This guide is designed to not only help you navigate through the current uncertainties, but also stand your business in China in good stead for the years ahead.
What you will learn:
- Key trends, opportunities and challenges in the China B2B market
- Distinctive characteristics of Chinese B2B clients & channels
- Top 8 strategies to fuel your lead generation
Download the free guide now to see how you can take your B2B lead generation in China to the next level.