China represents a huge growth opportunity for global B2B brands. But reusing Western tactics here is not a path to success, businesses must adapt to a market with its own dynamics.

To many this can sound daunting. The good news? It’s simpler than you think. Conceptually, the B2B funnel hasn’t changed, the difference is in how you execute it. This guide, created in partnership with ACBC and ECA shows you exactly how to approach building a strong B2B acquisition strategy for China.

Download to learn: 

• How to structure your approach using The Sinorbis Client Acquisition Journey.
  
• Create localised digital assets like Chinese websites and digital brochures to drive awareness and consideration.
• Use WeChat Official Accounts to engage and nurture prospects.
• Run impactful webinars to showcase expertise and build trust.
• How to maximise the impact of offline channels such as events and partnerships to build awareness, relationships and close deals.