Today China already makes up 25% of the world’s online population and continues to grow by over 44 million internet users every year. Add to that the dramatic rise in Chinese spending power and consumer confidence that we have witnessed over the past decade and there’s no doubt that China’s digital economy represents the opportunity of a century for businesses in the West.
Yet, capitalising on this immense opportunity is fraught with challenges. In addition to the cultural and language differences, years of internet regulation and digital seclusion have favoured the emergence of a parallel online ecosystem that requires a dedicated approach and digital strategy.
Based on the findings of a recent Sinorbis research report on Chinese online consumer behaviour, this presentation recording :
- - Outlines the key trends in Chinese online behaviour and consumer demands
- - Provides an overview of the Chinese digital ecosystem
- - Offers practical tips, recommendations and examples for companies to build their digital foundations in China
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