Webinar on demand: RedNote - How Chinese students & parents discover schools
WATCH THE RECORDING
ABOUT THE WEBINAR
With over 300 million monthly active users, RedNote (Xiaohongshu) is one of the most influential platforms in China, offering schools a powerful way to reach and engage with Chinese students and their parents.
In this webinar, discover how to enhance your school’s visibility, connect with students and parents, and integrate RedNote into your broader China digital strategy. We’ll cover user-generated content, influencers, and search optimisation on one of the most effective channels for driving awareness in China. Attendees will walk away with a clear framework for building an effective China digital strategy with RedNote at its centre.
Key learning points:
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- Discover RedNote's key marketing features.
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- Learn about the different types of official accounts.
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- Understand RedNote's role in the student journey.
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- See how RedNote supports your broader China digital strategy.
MEET THE SPEAKER
Jasper Gill
Director of Growth at Sinorbis
Jasper works closely with education providers to navigate the complexity of international student recruitment in a global context, where digital ecosystems, student expectations, and engagement models vary significantly by market.
With extensive experience supporting institutions across markets such as China and Southeast Asia, he brings a deep understanding of how digital ecosystems, student behaviour, and decision-making journeys differ across the region.
At Sinorbis, Jasper leads growth, working with institutions to design and operationalise recruitment strategies that effectively connect with prospective students across channels, platforms, and touchpoints. His work is focused on helping education providers build more connected, data-informed engagement strategies grounded in local market insight that is scalable across regions.
