---
title: Closing the gap between student expectations & experience
description: "Webinar: Omnichannel engagement - Closing the gap between student expectations and experience"
image: https://info.sinorbis.com/hubfs/pie%20webinar%20november-1.jpg
---
[](https://www.sinorbis.com/) [](https://www.edified.com.au/)
### Webinar on demand:
## The engagement gap: A deep dive into Sinorbis & Edified's latest research on student acquisition
### WATCH NOW
## About the webinar
Student expectations around communication are changing rapidly and this is having a direct impact on where students choose to study.
Students now judge universities not just on brand or reputation, but on how easy it is to engage, how quickly they receive a response, and whether communication feels connected across channels. In fact, data from the Sinorbis International Student Survey (SISS) found that 33% of international students abandon an application because of communication issues.
In this webinar, Sinorbis and Edified will take a deep dive into new findings from the SISS and Edified’s Enquiry Experience Tracker. The research examines how students evaluate their enquiry experience, where performance gaps exist, and how breakdowns in follow-up and continuity affect trust and conversion.
**Register to Learn:**
- - \- How changing student expectations are reshaping recruitment journeys.
\- Where enquiry management and follow-up often fall short, and how an omnichannel strategy can address these challenges.
\- What effective, connected student engagement looks like throughout the student journey.
## Meet the speakers
##### Nicolas Chu CEO & Founder, Sinorbis
Professor Chu is a tenured Professor of Practice in Marketing at UNSW Business School, where he also co-chairs the Marketing Analytics Symposium, the University’s flagship industry conference, and is Co-Director of the UNSW Marketing Leadership Forum. He serves on multiple boards and is deeply committed to mentoring the next generation of leaders.
He is the founder and CEO of Sinorbis, the multi award winning technology company that helps international marketing and recruitment teams manage the entire digital student acquisition journey from one place, anywhere in the world.
-Feb-12-2026-01-42-26-3375-AM.png?width=150&name=Untitled%20design%20(2)-Feb-12-2026-01-42-26-3375-AM.png "Elissa Newall, Edified")
##### Elissa Newall
##### Senior Partner, Edified
Elissa is a Senior Partner at Edified, an IEAA Fellow and the Project Director for Edified’s annual mystery shopping research – the Enquiry Experience Tracker.
With more than 20 years' experience in international and higher education, Elissa has worked with and consulted to over 50 education providers and promoters in Australia, the UK, New Zealand and Canada, helping them to improve the student journey and conversion outcomes.
##### (Moderator) Jasper Gill
##### Director of Growth, Sinorbis
For nearly a decade, Jasper has been helping Western organizations grow in Asia, with a particular focus on China.
At Sinorbis, he leads the company’s growth initiatives in marketing and sales development, empowering universities, schools, and global businesses to leverage digital channels in China and Asia for marketing and student recruitment.
[](https://www.sinorbis.com/)
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